Music Video Contenders in 2017 For Upcoming Awards Season
The year 2017 was bombarded with several audio visual epics by artists like Beyoncé and Frank Ocean. This list of the top music videos of the year has been compiled by picking most viewed videos on YouTube. The videos that made it to the list are:
· A$AP Mob – “RAF”
The music video “RAF” was directed by A$AP Rocky and Austin Winchell. It consists of Rocky, Playboi Carti and Quavo walking about in an array of clothing by Simons. It is opulence at its best.
· N.E.R.D & Rihanna – “Lemon”
This video was directed by Todd Tourso & Scott Cudmore. This interesting music video has Rihanna present only for thirty seconds, and even in this short amount of time, she is shown shaving off someone’s head. The subversive message shown in music video seems to have captured the audience’s interest this year.
· Tyler, The Creator – “Who Dat Boy” ft. A$AP Rocky
This terrifying music video was directed by Wolf Haley. It was the perfect accompaniment to the creepy string arrangements in the music. It is an apt example of a gory music video.
· SZA – “Love Galore” ft. Travis Scott
This sensual music video was directed by Nabil. The raw beauty captured in this music video is out of this world. The titillating bedroom scenes has made the video very popular among the youth.
· JAY-Z – “The Story of O.J.”
This interesting music video was directed by Mark Romanek & JAY-Z. This music video accurately represents how hard it is for the African-Americans to rise in the society, and even if they do manage to overcome the various obstacles put in their path, they are still shamed by the society at large. This music video shows how the society needs to change to give the next generation to live their life in peace.
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